Glenn Beck: “I Could Give A Flying Crap About The Political Process… We’re An Entertainment Company"

An interesting portrait of Glenn Beck in Forbes pulls back the curtain on Beck’s sincere, “I just want Americans to know what’s going on in Washington” broadcasting persona to reveal a multi-millionaire obsessively focused on bringing home more dough.
The article states:
Beck insists that he is not political: “I could give a flying crap about the political process.” Making money, on the other hand, is to be taken very seriously, and controversy is its own coinage. “We’re an entertainment company,” Beck says. He has managed to monetize virtually everything that comes out of his mouth. He gets $13 million a year from print (books plus the ten-issue-a-year magazine Fusion). Radio brings in $10 million. Digital (including a newsletter, the ad-supported Glennbeck.com and merchandise) pulls in $4 million. Speaking and events are good for $3 million and television for $2 million. Over several days in mid-March Beck allowed a reporter to follow him through his multimedia incarnations, with one exception, his 5 p.m. daily show on Fox News, which attracts just under 3 million viewers. (FORBES has a relationship with that channel via Forbes on Fox.)
Who could have guessed that the guy who loves his country so much he’d cry for it would prove that his biggest hope for America is that it will fork up more cash for his coffers?


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